Year in Review

2020 was a year like no other.

Like any responsible organization, we at TELUS World of Science – Edmonton work hard to understand the risks we face in operating a major science centre. We implement processes to mitigate those risks. Suffice it to say that prior to 2020 the word ‘pandemic’ did not appear in our Risk Register and continual risk analyses. It does now. But it is worth noting at the outset that the organization’s ability to cope with COVID-19 was well-served by risk mitigations put in place to meet other challenges.
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Attendance
Annual Attendance (On-site & Virtual)

162,859
Annual Members

29,490
Member Households

8,543

Number of Students (On-site & Virtual)

21,333
Number of Schools

288
School Program Attendees

27,099

Outreach and Volunteers
Outreach Program Attendance

6,485
Outreach Schools

75
Rural Communities Served

27

Volunteer Hours

2,975
Volunteers

179

Impressions
Website Impressions

543,261
Facebook Likes

39,689
Instagram Followers

19,980
Twitter Followers

8,794
TikTok Views

6,548
Social Media Impressions (Organic & Paid)

13,809,319

Develop and Implement New Forms of Delivery

“Science Experiments You Can Try at Home” videos emerged in April 2020.
More than a dozen “Kitchen Science with Al” videos were a hit on social media.
Forty-four weekly video episodes that lived on social media and on our website followed Staff Scientist Jen Gemmell as she designed, built, and tested solutions to basic engineering questions. Maker Monday videos were sponsored by APEGA.
Nine “Science Behind the Situation” video programs of COVID-19 related interviews were launched on social media. Staff Scientists held discussions with local researchers, scientists and experts on vaccines, masks, statistical modeling, and more. Nobel Prize winner Dr. Michael Houghton was also interviewed.
Feeding Friday was an interactive Facebook Live event and was published for nine weeks with Lead Science Presenter Matthew Green. Matthew held fun ‘ask and answer’ sessions all about our Animal Ambassadors.
Children were excited to join us for Virtual Birthday Parties. They were piloted in September 2020 and have seen a rapid increase in bookings. Rainbow Science, Bakers vs Beakers, and School of Magic greeted up to ten children at a time to join in on the birthday and science celebrations.
Several interactive virtual programs were developed for our younger preschool audience. Four sessions of AstroTOTS and TriceraTOTS were sold out.
Science on Tap “Demystifying COVID-19 Vaccines” was held virtually on November 9. Panelists included: Dr. John Lewis, Dr. Joanne Lemieux, Dr. Robyn Harrison, and Dr. Christopher McCabe. Over 100 participants attended.
Science on Tap “Genetically Modified Food for Thought” was held virtually on December 8. More than 50 people participated in this lively discussion.
Pride in STEM week spotlighted on social media notable members of the LGBTQ+ Community who have made amazing contributions in STEM. A special event was also held virtually on November 19 with two local scientists Dr. Alison Criscitiello, Director of the Canadian Ice Core Lab, University of Alberta and Dr. Stephanie Chute-Ibsen, Graduate Student, University of Alberta.
The Nature Exchange began a virtual program with curriculum-based online scavenger hunts that teachers and parents could do with their students, while learning from home. Thousands of online submissions were received from communities across Alberta from April through December. The Grade 3 was the most popular hunt with 66 teacher requests alone.
With help from TELUS, Summer Camps received a financial boost to produce virtual content. One thousand and forty-five campers experienced programs ranging from “Coding for Video Games” to “Greetings Earthlings”. Virtual program participants came from across Canada, as well as California, Wisconsin, New Jersey, Maryland, and even the Dominican Republic!
Several of our most popular school programs were transformed into engaging, hands-on, Virtual School Programs. In October the first programs were booked and by the end of 2020, over 1,800 students had been registered in programs.
The Gift Shop was officially rebranded as the Galaxy Gift Shop. We also opened an online Galaxy Gift Shop (GalaxyGiftShop.ca) experience in August of 2020.
The Galaxy Gift Shop features our very own in-house science kits (#TWOSEmade collection). These kits have been curated by staff scientists and feature some of our usual favourite onsite activities. These kits include a CuriousCITY Science Story Kit and a STEAMengine Catapult Kit.
On May 28, Zeidler Dome staff did a live virtual astronomy presentation with the students at amiskwaciy Academy. The event was a huge success and led the way to more online classroom instruction over the next few months.
“What’s Up YEG?” was a Facebook Live event on topical events in astronomy and space science. One of the events even included a live Canada Day rocket launch (in the rain).
We launched virtual IMAX films for viewing from home. We partnered with Giant Screen Films to offer seven of their most popular films. We also partnered with Big and Digital to offer the film “In Saturn’s Rings.”
In 2020 Science Fellowships were awarded to two individuals Dr. Lauren Guillette and Dr. Abram Hindle. Guillette is an Assistant Professor of Psychology at the University of Alberta’s Faculty of Science, whose research focuses on the broad interest in animal behaviour. Hindle is an Associate Professor in the Department of Computing Science at the University of Alberta, who researches software engineering.
Dr. Shawna Pandya is a scientist with many talents. She co-hosted and performed a variety of experiments during the 2020 LUMEN 'Kitchen Party' Fundraiser on October 16. Over 700 guests joined us online, we netted $17,832 which will be used to fund educational programming and other operational needs.
On June 18, Alan Nursall, President & CEO, TELUS World of Science - Edmonton and Stacey Brotzel co-hosted our first Summer Family Fundraiser, presented by EPCOR. Pictured here, Alan and Stacy entertained our virtual guests by demonstrating how to make French fries quickly. Over 600 guests joined us online for an hour of science fun for the whole family. We netted $15,472 which will be used to support the science centre.

January 2020 until March 2020 the science centre welcomed guests and Members to explore the Marvel: Universe of Super Heroes exhibition and other galleries; take in an IMAX film or a Zeidler Dome show; or enjoy the many in person school and camp programs. On March 13, 2020 in person visits were no longer an option and the science centre found new ways to engage the community in science.

Build and Maintain Strong Relationships with the Community

Pre-COVID, the Edmonton Oil Kings, the University of Alberta, and the science centre partnered for “Hockey Hooky Day” and “Science Fun Day”. These two days captivated hundreds of students and families through science demonstrations, brain teasers, and catapult challenges.
In 2020 Team Purple gathered multiple bags of warm winter clothes for the United Way’s Coats for Kids & Families program.
Our 3D printers created over 1,200 ear savers that were distributed to healthcare professionals in hospitals across Edmonton. This was one small way we could support our local frontline workers.
We created a #MakerMonday video segment in collaboration with the group “Makers Making Change.” This Neil Squire Society program connects makers to people with disabilities who need assistive technologies. Our video segment showcased the work of Makers Making Change and challenged our viewers to design an assistive technology of their own. The segment was promoted across North America.
We were honoured to receive the 2020 Alberta Museums Association Leadership Award for Education for our work supporting women and girls in STEM. This provincial award recognizes museums that facilitate a culture of inquiry by using innovative approaches to educational program development and delivery.
The creation of Virtual Summer Camps Powered by TELUS allowed us to keep youth in our communities engaged and connected through science. TELUS’ support also funded 50 Summer Camp Scholarships including laptops and access to affordable internet.
TELUS World of Science – Edmonton was fortunate to receive the support of the EPCOR Heart + Soul Fund. This investment created two new production studios at the science centre with all the equipment we need to continue reaching our community through virtual school programs, clubs, and events.

TELUS World of Science – Edmonton is at the heart of our community and in 2020 we demonstrated our commitment to keeping Albertans supported, engaged, and connected, in science and with the science centre. These and many other projects and initiatives kept us rooted in our community and reminded us of the strength that comes from working together.

Maintain Health of the Science Centre Team

Employee Health and Wellness became a strategic focus in 2020

Wellness, diversity, and inclusion are important for building a resilient organization and a vibrant workplace culture. We focused on moving this work forward in an authentic and strategic manner.

As a result of feedback from surveys, stakeholder engagement, and conversations, a wellness plan was developed for the organization. It is rooted in a holistic approach focusing on the employee, the context of the work, the home, and the organization’s purpose.

Considering the ongoing pandemic we also developed and then continually improved all COVID policies for the organization. We followed Alberta Health Services protocols, as well as updates from Federal and Provincial levels of Government. All policies were then made readily available to employees. We were in constant communication with AHS to ensure we implemented the recommendations put forth.

Mental Health was also a strong focus in 2020

The science centre started implementing Mental Health Tuesdays where a variety of resources, like articles, TED talks, and mental health research are shared with staff. Staff at various levels throughout the organization were trained in First Aid Mental Health. This initiative helped build awareness and understanding so that we could identify and respond to staff mental health needs.

Upon our voluntary closure on November 28, we were able to maintain our staff team by pivoting the roles of our guest experiences staff. These team members have been taking on new responsibilities and building skills in everything from marketing and finance to donor relations and school programs.

Make Progress on the Aurora Project

Because everything is within their reach! “The new CuriousCITY is a space where my kids feel safe to explore but also challenged to learn new things and choose their own adventure. The Aurora Project has changed our family and is so important because as my kids grow, so does their interest in science. The updated exhibits meet their growing excitement and intelligence. The innovative direction the science centre is moving right now is right in stride with the way families and individuals are evolving" - Stephanie Lilley, Science Centre Member
Because Curious Minds Need Space to Explore! “My class loved experiencing two of the new galleries, The Science Garage and The Nature Exchange as a part of The Aurora Project renovations. You are giving children a once in a lifetime experience as you allow them to shine in a way I haven’t seen before. This is what the science centre's Science School and The Aurora Project is doing and there is nothing like it.” – Jill Fraser, Teacher
Because the sky isn’t her limit! “I thought I wasn’t ‘brainy’ enough for science. By joining TELUS World of Science – Edmonton’s Robotics Team my confidence grew, and I learned to code. The science centre completely redefined what science meant to me. I began to realize how much science was about creativity. This transformed my world and led me to where I am now as I begin my degree in the Faculty of Design. The Aurora Project opens so many people up to their future possibilities.” – Alexandra Bucknell, age 17, Student Lead for Science Centre Robotics Team
Eric and Kathy Newell were nominated for a National Philanthropy Day Award through the Association of Fundraising Professionals, Edmonton Chapter. This nomination was in recognition of their generous $500,000 donation to The Aurora Project. In recognition of this gift and their long-term commitment towards strengthening the science centre and its mission, we will be creating the Newell Family Gallery. With their support the science centre is also co-creating science programming with Alberta’s Indigenous communities. The Newell Family is a key part of building the next era of science education in Edmonton!
On July 31, 2020 we officially broke ground on our 20,000 sq. ft. expansion. This represents the final phase of construction for The Aurora Project and a new era of science education in our region. On July 30 we commemorated this milestone with a Smudge Ceremony conducted by Elder Tony Arcand from Alexander First Nation to cleanse the construction site and set good intentions for the project. This ceremony was particularly important to better represent Indigenous Peoples at the science centre.
The development of our new Health Zone, a new and exciting permanent exhibit gallery, started in September. This brand-new offering will provide guests with the opportunity to learn more about their own health and health choices as they interact with a variety of exhibits. A new L.A.B. (Learning About Biology) will also be part of this gallery that is scheduled to open in 2021.
The expansion and renovation of the science centre continued through 2020 with our general contractor moving forward on the complete excavation of the grounds in the front of the building. Work included the redevelopment of part of our south parking lot and site preparation for the expansion structure.

The Aurora Project is reimagining and redefining what a science centre can be through new galleries and innovative experiences. With $40.5 million raised, and $1 million to go, we are now looking to the community for donations that will build your new science centre. The final phase of The Aurora Project continued in 2020 as we prepared to begin construction on the new Health Zone in the Allard Family Gallery as well as the 20,000 sq. ft. expansion and renovation of TELUS World of Science – Edmonton. Construction began in April ahead of schedule due to the closure of the science centre. This resulted in the rapid completion of a new temporary entrance and interior work prior to welcoming guests back in July 2020. Phase 4C, the expansion and renovation of the science centre, continued through 2020 with our general contractor moving forward on the excavation of the grounds in the front of the building. Work included the redevelopment of part of our south parking lot and site preparation for the expansion structure. This represents the final phase of construction for The Aurora Project and a new era of science education in our region. Once completed in 2021, guests will enjoy new spaces to explore, including a new entrance to an expanded lobby, a new gift shop, Health Zone in the Allard Family Gallery, and in 2022, The Arctic Exhibition in the Newell Family Gallery.

Ensure Financial Stability

Revenues and Expenditures

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Funds and Endowments

The Edmonton Space & Science Foundation is grateful for the visionary donors who have established the following funds to support our mission to ignite curiosity, inspire discovery, celebrate science, and change lives. These funds provide for the long-term sustainability of the organization and the Foundation encourages donors to make ongoing contributions to these funds.

Vega Scholarship

Fund Value = $89,054

The VEGA Scholarship Program was established in 1987 through the generous support of Helen Tkachenko. This fund sponsors elementary school-aged children to attend science camps, clubs, and school programs. In 2020, 37 children received funds to participate in Virtual Summer Camps.

Les Young Fund For Science Education

Fund Value = $21,240

In 1999 The Edmonton Space & Science Foundation established the Les Young Fund for Science Education. It was dedicated as a permanent fund legacy in memory of his outstanding dedication and leadership. The fund provides opportunities for the development of unique and innovative programs to inspire, motivate and challenge students.

Seeds Of Science Endowment Fund

Fund Value = $14,216

This fund, managed by the Edmonton Community Foundation, was established in 2015 by John and Avery Stobbe. The revenues support the ongoing operations and programming at TELUS World of Science.

TWOSE Community Fund

Fund Value = $5,604

This fund provides complimentary admission to the science centre for marginalized Edmontonians in order to reduce barriers to participation.

Access Fund

Fund Value = $21,183

This fund removes barriers for low-income schools to attend science centre programs including bussing, program registration, and other supports as required.

Feature Exhibition Sponsors

Thank you to our generous corporate and community supporters who made our virtual programs, IMAX films, exhibitions, and special events possible for all our guests. Your continued support during the pandemic is invaluable and has allowed us to create innovative virtual programs that have inspired and engaged thousands of students in our community.

The Science of Ripley’s Believe It or Not!

Presented by Jiffy Lube
Supported by MIC Medical Imaging

IMAX^® SPONSORS

Australia’s Great Wild North

Supported by GoRving Canada and RVDA Alberta
Out of Bounds

Presented by EPCOR

OTHER SPONSORS

What Are People Saying

"I appreciate all that you are doing in regard to this current situation that we are in. You are handling things in the best way possible and bending backwards for us pass holders! Keep up the amazing work!"

Rebecca Harrison
What Are People Saying

“This will be the first year that I won’t be seeing the Christmas laser light show at @TWoSEdm I’m sad but also know that next year will be amazing when I get to go again #lovescience #yeg”

Brian Croft – Twitter
What Are People Saying

“Thank you! We will continue to be members at the Edmonton Space and Science centre for as long as we can. I have loved the place since it opened. Count on my family for continued support!”

Will – Twitter
What Are People Saying

“Your decision is very thoughtful for your patrons and staff for their health and wellness. Looking forward to re-opening day so all involved can enjoy their personal and professional experiences for “kids” of all ages.”

Don Zabloski
What Are People Saying

“Just registered the oldest (6-year-old) for @TWoSEdm summer camp. Thank you for going virtual! We had talked about camp before the world went upside down & we thought he would not get the opportunity. See you (virtually) in July! #yeg #twos #science #camp #backyardfun”

VacationWishing – Twitter
What Are People Saying

“Callum loved his birthday party, and the other parents gave feedback that their kids did as well. I think it was perfect for this group. It was really nice of you to leave teams open for them to just hang out afterward too. They haven’t seen very much of each other socially during the pandemic and have really missed that. It was so nice for them to just be able to chat. The kids loved it. Thanks again!”
What Are People Saying

“My school is an inner-city school and it allowed them to actually observe the animals in their environment (most of which would not have noticed the animals if it weren't for this scavenger hunt).”
What Are People Saying

“I didn't realize how much my child was feeling the effects of isolation until I saw the difference this camp made. Her instructors were engaging and managed the camp well. She interacted with kids that were interested in the same things she was - which made all the difference. My child was excited to go to camp every morning, she was racing around the house and backyard laughing as she completed all the activities, and she was eager to tell all her family members about what she learned. Thank you!”
What Are People Saying

“I'm Kieran's mom from your 9 am group. I want to say thank you for a wonderful camp experience for Kieran this week. Due to a work mix up my husband and I were not able to help most of the week and he was managing solo with our babysitter. He was so proud to do the camp on his own and was sending me pictures at work of his robot. We will definitely be looking to do more camps this summer. He was really happy and excited to get up every morning this week!”
What Are People Saying

“Our school will be booking more virtual field trips! I was very impressed with how it went and how much the kids enjoyed it and learned from it!”

Anonymous
What Are People Saying

“All the people here at Amiskwaciy Academy would like to thank you for the wonderful and awe-inspiring presentation and live stream we had with you this afternoon. Frank and Joel did an amazing job in transferring their knowledge and enthusiasm about astronomy to our students and it was a thoroughly engaging and fun experience for everyone involved. Thank you so much for taking the time out of your day and earlier this week so that we could put this together for our kids.”

Download The Report

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Year in Review

Attendance

Annual Attendance (On-site & Virtual)

162,859

Annual Members

29,490

Member Households

8,543

Number of Students (On-site & Virtual)

21,333

Number of Schools

288

School Program Attendees

27,099

Outreach and Volunteers

Outreach Program Attendance

6,485

Outreach Schools

75

Rural Communities Served

27

Volunteer Hours

2,975

Volunteers

179

Impressions

Website Impressions

543,261

Facebook Likes

39,689

Instagram Followers

19,980

Twitter Followers

8,794

TikTok Views

6,548

Social Media Impressions (Organic & Paid)

13,809,319

Develop and Implement New Forms of Delivery

Build and Maintain Strong Relationships with the Community

Maintain Health of the Science Centre Team

Employee Health and Wellness became a strategic focus in 2020

Mental Health was also a strong focus in 2020

Make Progress on the Aurora Project

Ensure Financial Stability

Annual Donors and Sponsors

$100,000+

$50,000-$99,999

$25,000-$49,999

$10,000-$24,999

$5,000-$9,999

$1,000-$4,999

$500-$999

$50-$499

Aurora Project Donors

Government Partners

Aurora Borealis ($1,000,000+)

Polaris ($500,000+)

Ursa Major ($100,000+)

Ursa Minor ($25,000+)

Draco ($10,000+)

Cassiopeia ($1,000+)

Cepheus ($100+)

2020 Be A Star Program Donors

Funds and Endowments

Vega Scholarship

Les Young Fund For Science Education

Seeds Of Science Endowment Fund

TWOSE Community Fund

Access Fund

Feature Exhibition Sponsors

The Science of Ripley’s Believe It or Not!

IMAX® SPONSORS

Australia’s Great Wild North

Out of Bounds

OTHER SPONSORS

What Are People Saying

What Are People Saying

What Are People Saying

What Are People Saying

IMAX^® SPONSORS